{"id":5839,"date":"2025-04-11T12:14:52","date_gmt":"2025-04-11T05:14:52","guid":{"rendered":"https:\/\/cbvgroup.net\/?p=5839"},"modified":"2025-04-11T12:23:20","modified_gmt":"2025-04-11T05:23:20","slug":"%f0%9f%8e%99podcast-chia-se-sach-start-with-why-tap-4-tam-nhin-truyen-cam-hung-coi-mo-lang-nghe-moi-la-nen-tang-phat-trien-ben-vung","status":"publish","type":"post","link":"https:\/\/cbv-group.com\/?p=5839","title":{"rendered":"\ud83c\udf99PODCAST Chia s\u1ebb s\u00e1ch START WITH WHY \u2013 T\u1eacP 4: \u201cT\u1ea6M NH\u00ccN TRUY\u1ec0N C\u1ea2M H\u1ee8NG \u2013 C\u1edeI M\u1ede \u2013 L\u1eaeNG NGHE M\u1edaI L\u00c0 N\u1ec0N T\u1ea2NG PH\u00c1T TRI\u1ec2N B\u1ec0N V\u1eeeNG\u201d"},"content":{"rendered":"
\ud83c\udfa7 PODCAST Chia s\u1ebb s\u00e1ch “START WITH WHY”<\/strong><\/span><\/div>\n
\ud83d\udccc T\u1eacP 4: \u201cT\u1ea6M NH\u00ccN TRUY\u1ec0N C\u1ea2M H\u1ee8NG \u2013 C\u1edeI M\u1ede \u2013 L\u1eaeNG NGHE M\u1edaI L\u00c0 N\u1ec0N T\u1ea2NG PH\u00c1T TRI\u1ec2N B\u1ec0N V\u1eeeNG\u201d<\/strong><\/span><\/div>\n
Kh\u00e1ch m\u1eddi: \u00d4ng Nguy\u1ec5n Anh H\u00f9ng \u2013 Founder, CEO CBV Group\u00a0<\/strong><\/span><\/span><\/div>\n
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\ud83c\udfa7 Ch\u00e0o m\u1eebng b\u1ea1n \u0111\u1ebfn v\u1edbi t\u1eadp 4<\/strong> \u2013 c\u0169ng l\u00e0 t\u1eadp cu\u1ed1i trong chu\u1ed7i PODCAST<\/strong> \u0111\u1eb7c bi\u1ec7t v\u1ec1 cu\u1ed1n s\u00e1ch kinh \u0111i\u1ec3n \u201cSTART WITH WHY<\/strong>\u201d.<\/span><\/div>\n
T\u1ea1i \u0111\u00e2y, ch\u00fang ta kh\u00f4ng ch\u1ec9 \u0111\u1ecdc s\u00e1ch, m\u00e0 c\u00f2n gi\u1ea3i m\u00e3 nh\u1eefng t\u01b0 duy l\u00e3nh \u0111\u1ea1o \u0111\u1ed9t ph\u00e1 \u2013 nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u00e3 v\u00e0 \u0111ang thay \u0111\u1ed5i c\u00e1ch c\u00e1c doanh nghi\u1ec7p v\u1eadn h\u00e0nh v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng.<\/span><\/div>\n
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Trong 03 t\u1eadp tr\u01b0\u1edbc, \u00f4ng Nguy\u1ec5n Anh H\u00f9ng \u2013 Nh\u00e0 s\u00e1ng l\u1eadp v\u00e0 CEO c\u1ee7a CBV Group<\/span> <\/strong>\u2013 \u0111\u00e3 d\u1eabn d\u1eaft ch\u00fang ta \u0111i s\u00e2u v\u00e0o 07 \u0111i\u1ec3m hay trong c\u1ed1t l\u00f5i t\u01b0 t\u01b0\u1edfng c\u1ee7a Simon Sinek<\/strong>. V\u00e0 h\u00f4m nay, ch\u00fang ta c\u00f9ng nhau chia s\u1ebb th\u00eam 03<\/strong> \u0111i\u1ec3m ch\u1ecdn l\u1ecdc tr\u01b0\u1edbc khi kh\u00e9p l\u1ea1i h\u00e0nh tr\u00ecnh c\u00f9ng cu\u1ed1n s\u00e1ch n\u00e0y<\/span><\/div>\n
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\ud83c\udfaf T\u1ea0I SAO TI\u1ec0N L\u00c0 KH\u00d4NG \u0110\u1ee6 \u0110\u1ec2 GI\u1eee CH\u00c2N NH\u00c2N T\u00c0I?<\/strong><\/span><\/div>\n
M\u1ed9t \u0111\u1ed9i ng\u0169 xu\u1ea5t s\u1eafc kh\u00f4ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1eb1ng m\u1ee9c l\u01b0\u01a1ng cao, m\u00e0 b\u1eb1ng m\u1ed9t m\u1ee5c ti\u00eau chung c\u00f3 \u00fd ngh\u0129a. \u0110\u00f3 l\u00e0 y\u1ebfu t\u1ed1 t\u1ea1o \u0111\u1ed9ng l\u1ef1c b\u1ec1n v\u1eefng, gi\u00fap nh\u00e2n vi\u00ean g\u1eafn b\u00f3 l\u00e2u d\u00e0i.<\/span><\/div>\n
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\ud83d\udccc Theo Daniel Pink<\/strong>, \u0111\u1ed9ng l\u1ef1c n\u1ed9i t\u1ea1i nh\u01b0 s\u1ef1 t\u1ef1 ch\u1ee7 v\u00e0 \u00fd ngh\u0129a c\u00f4ng vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n ti\u1ec1n th\u01b0\u1edfng \u2013 \u0111\u1eb7c bi\u1ec7t trong m\u00f4i tr\u01b0\u1eddng s\u00e1ng t\u1ea1o.<\/span><\/div>\n
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\ud83d\udcca Doanh nghi\u1ec7p th\u00e0nh c\u00f4ng t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i TownHall<\/strong>, kh\u1ea3o s\u00e1t n\u1ed9i b\u1ed9, truy\u1ec1n th\u00f4ng t\u1ea7m nh\u00ecn\u2026 gi\u00fap gi\u1ea3m 20\u201330% t\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c v\u00e0 t\u0103ng 15% n\u0103ng su\u1ea5t (Gallup, McKinsey<\/strong>).<\/span><\/div>\n
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\u25b6\ufe0f V\u00ed d\u1ee5<\/strong>:<\/span><\/div>\n
\u2022 Apple th\u00e0nh c\u00f4ng nh\u1edd t\u1ea7m nh\u00ecn \u201cThink Different<\/strong>\u201d<\/span><\/div>\n
\u2022 Kodak th\u1ea5t b\u1ea1i v\u00ec kh\u00f4ng c\u00f3 s\u1ef1 c\u1ea3i ti\u1ebfn c\u00f4ng ngh\u1ec7 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c s\u1ee9 m\u1ec7nh \u201cB\u1ea1n ch\u1ec9 c\u1ea7n b\u1ea5m n\u00fat v\u00e0 \u0111\u1ec3 ch\u00fang t\u00f4i lo ph\u1ea7n c\u00f2n l\u1ea1i<\/strong>\u201d<\/span><\/div>\n
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\ud83d\ude80 AI T\u1ea0O RA \u00dd T\u01af\u1edeNG \u0110\u1ed8T PH\u00c1 NH\u1ea4T? CH\u00cdNH L\u00c0 NH\u00c2N VI\u00caN TUY\u1ebeN \u0110\u1ea6U!<\/strong><\/span><\/div>\n
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Theo tri\u1ebft l\u00fd Kaizen (Toyota Way), c\u1ea3i ti\u1ebfn t\u1ed1t nh\u1ea5t \u0111\u1ebfn t\u1eeb ch\u00ednh ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp l\u00e0m vi\u1ec7c. \u0110\u1eebng ch\u1ec9 d\u1ef1a v\u00e0o chuy\u00ean gia \u2013 h\u00e3y l\u1eafng nghe ng\u01b0\u1eddi trong cu\u1ed9c.<\/span><\/div>\n
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\ud83d\udca1 \u00c1p d\u1ee5ng<\/strong>: H\u1ed9p \u00fd t\u01b0\u1edfng, cu\u1ed9c thi s\u00e1ng ki\u1ebfn, h\u1ecdp ph\u1ea3n h\u1ed3i\u2026 c\u00f3 kh\u1ea3 n\u0103ng gi\u00fap s\u1ed1 s\u00e1ng ki\u1ebfn kh\u1ea3 thi t\u0103ng 30-50% (theo Toyota\u2019s Annual Report), gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh 10-15% nh\u1edd c\u1ea3i ti\u1ebfn n\u1ed9i b\u1ed9.<\/span><\/div>\n
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\u25b6\ufe0f V\u00ed d\u1ee5<\/strong>:<\/span><\/div>\n
\u2022 Toyota<\/strong> th\u00e0nh c\u00f4ng nh\u1edd c\u00f4ng nh\u00e2n \u0111\u1ec1 xu\u1ea5t \u201cJust-in-Time<\/strong>\u201d<\/span><\/div>\n
\u2022 BlackBerry<\/strong> th\u1ea5t b\u1ea1i v\u00ec ph\u1edbt l\u1edd \u00fd ki\u1ebfn nh\u00e2n vi\u00ean v\u1ec1 giao di\u1ec7n c\u1ea3m \u1ee9ng<\/span><\/div>\n
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\ud83c\udf31 L\u00c3NH \u0110\u1ea0O GI\u1eceI KH\u00d4NG PH\u1ea2I NG\u01af\u1edcI RA \u00dd T\u01af\u1edeNG GI\u1eceI NH\u1ea4T \u2013 M\u00c0 L\u00c0 NG\u01af\u1edcI T\u1ea0O M\u00d4I TR\u01af\u1edcNG CHO \u00dd T\u01af\u1edeNG N\u1ede R\u1ed8<\/strong><\/span><\/div>\n
Theo Simon Sinek, khi c\u1ea3m th\u1ea5y an to\u00e0n v\u00e0 \u0111\u01b0\u1ee3c trao quy\u1ec1n, nh\u00e2n vi\u00ean s\u1ebd t\u1ef1 tin \u0111\u1ec1 xu\u1ea5t c\u00e1i m\u1edbi.<\/span><\/div>\n
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\ud83d\udccc V\u0103n h\u00f3a c\u1edfi m\u1edf + gi\u1ea3m ki\u1ec3m so\u00e1t vi m\u00f4 + ch\u1ea5p nh\u1eadn th\u1eed nghi\u1ec7m v\u1edbi r\u1ee7i ro c\u00f3 ki\u1ec3m so\u00e1t<\/strong> = \u0111\u1ea5t s\u1ed1ng cho s\u00e1ng t\u1ea1o<\/strong>. N\u1ebfu l\u00e0m t\u1ed1t, s\u1ed1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi t\u0103ng 20% (Harvard Business Review, 2021<\/strong>), doanh thu t\u1eeb s\u00e1ng ki\u1ebfn m\u1edbi chi\u1ebfm 10-15% t\u1ed5ng doanh thu.<\/span><\/div>\n
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\u25b6\ufe0f V\u00ed d\u1ee5<\/strong>:<\/span><\/div>\n
\u2022 Google<\/strong> th\u00e0nh c\u00f4ng v\u1edbi ch\u00ednh s\u00e1ch cho Nh\u00e2n vi\u00ean d\u00e0nh \u201c20% th\u1eddi gian s\u00e1ng t\u1ea1o\u201d<\/span><\/div>\n
\u2022 Microsoft<\/strong> d\u01b0\u1edbi th\u1eddi Ballmer (2000 \u2013 2010) th\u1ea5t b\u1ea1i v\u00ec ki\u1ec3m so\u00e1t ch\u1eb7t, ch\u1eadm th\u00edch nghi<\/span><\/div>\n
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\ud83c\udf99\ufe0f B\u1ea0N \u0110\u00c3 S\u1eb4N S\u00c0NG KH\u00c1M PH\u00c1 “WHY” C\u1ee6A RI\u00caNG M\u00ccNH?<\/strong><\/span><\/div>\n
Sau 4 t\u1eadp Podcast, ch\u00fang t\u00f4i tin r\u1eb1ng m\u1ed7i ng\u01b0\u1eddi trong ch\u00fang ta \u2013 t\u1eeb nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u1ebfn nh\u00e2n vi\u00ean \u2013 \u0111\u1ec1u s\u1ebd nh\u00ecn nh\u1eadn l\u1ea1i vai tr\u00f2, gi\u00e1 tr\u1ecb v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh trong t\u1ed5 ch\u1ee9c.<\/span><\/div>\n
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\ud83d\udcac N\u1ebfu b\u1ea1n th\u1ea5y m\u00ecnh \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng, ho\u1eb7c t\u00ecm th\u1ea5y m\u1ed9t g\u00f3c nh\u00ecn m\u1edbi \u0111\u1ec3 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169, h\u00e3y chia s\u1ebb c\u1ea3m nh\u1eadn c\u1ee7a b\u1ea1n d\u01b0\u1edbi ph\u1ea7n b\u00ecnh lu\u1eadn.<\/span><\/div>\n
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\ud83e\udd1d H\u00e3y \u0111\u1ec3 l\u1ea1i c\u00e2u h\u1ecfi, g\u00f3c nh\u00ecn ho\u1eb7c b\u00e0i h\u1ecdc b\u1ea1n t\u00e2m \u0111\u1eafc nh\u1ea5t \u2013 ch\u00fang t\u00f4i lu\u00f4n l\u1eafng nghe v\u00e0 tr\u00e2n tr\u1ecdng m\u1ecdi ph\u1ea3n h\u1ed3i!<\/span><\/div>\n
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\ud83d\udccc V\u00e0 \u0111\u1eebng qu\u00ean: \u0111\u00e2y m\u1edbi ch\u1ec9 l\u00e0 b\u1eaft \u0111\u1ea7u.<\/strong><\/span><\/div>\n
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\ud83c\udfa7 Chu\u1ed7i ch\u01b0\u01a1ng tr\u00ecnh RB \u2013 Reading Book & Reflecting Biz<\/strong> s\u1ebd ti\u1ebfp t\u1ee5c mang \u0111\u1ebfn nhi\u1ec1u n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u1ec1 s\u00e1ch kinh doanh, t\u01b0 duy l\u00e3nh \u0111\u1ea1o v\u00e0 c\u00e2u chuy\u1ec7n chuy\u1ec3n h\u00f3a t\u1ed5 ch\u1ee9c.<\/span><\/div>\n
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\ud83d\udc49 H\u00e3y nh\u1ea5n theo d\u00f5i, like v\u00e0 chia s\u1ebb podcast n\u00e0y n\u1ebfu b\u1ea1n th\u1ea5y h\u1eefu \u00edch.<\/span><\/div>\n
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\ud83c\udfa5 Click Xem tr\u1ecdn t\u1eadp 4<\/span><\/a> v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u00f9ng ch\u00fang t\u00f4i trong video d\u01b0\u1edbi \u0111\u00e2y \u2013 nh\u1eefng chia s\u1ebb ch\u00e2n th\u1eadt lu\u00f4n mang l\u1ea1i gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i.<\/em><\/strong><\/span><\/div>\n<\/div>\n
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L\u00e3nh \u0111\u1ea1o gi\u1ecfi kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi ra \u00fd t\u01b0\u1edfng gi\u1ecfi nh\u1ea5t \u2013 m\u00e0 l\u00e0 ng\u01b0\u1eddi t\u1ea1o m\u00f4i tr\u01b0\u1eddng cho \u00fd t\u01b0\u1edfng n\u1edf r\u1ed9. Theo Simon Sinek, khi c\u1ea3m th\u1ea5y an to\u00e0n v\u00e0 \u0111\u01b0\u1ee3c trao quy\u1ec1n, nh\u00e2n vi\u00ean s\u1ebd t\u1ef1 tin \u0111\u1ec1 xu\u1ea5t c\u00e1i m\u1edbi.<\/p>\n","protected":false},"author":1,"featured_media":5841,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73,75,306,308],"tags":[],"class_list":["post-5839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuong-trinh-phat-trien-cong-dong","category-du-an-phat-trien-cong-dong","category-tin-tuc-2","category-tin-tuc-ve-cbv-group"],"acf":[],"lang":"vi","translations":{"vi":5839},"jetpack_featured_media_url":"https:\/\/cbv-group.com\/wp-content\/uploads\/2025\/04\/Hinh-avatar-Chia-se-sach-RB_4-scaled.jpg","pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cbv-group.com\/index.php?rest_route=\/wp\/v2\/posts\/5839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cbv-group.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cbv-group.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cbv-group.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cbv-group.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5839"}],"version-history":[{"count":3,"href":"https:\/\/cbv-group.com\/index.php?rest_route=\/wp\/v2\/posts\/5839\/revisions"}],"predecessor-version":[{"id":5845,"href":"https:\/\/cbv-group.com\/index.php?rest_route=\/wp\/v2\/posts\/5839\/revisions\/5845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cbv-group.com\/index.php?rest_route=\/wp\/v2\/media\/5841"}],"wp:attachment":[{"href":"https:\/\/cbv-group.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cbv-group.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cbv-group.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}